Gaceta Sanitaria

ISSN: 0213-9111

Gaceta Sanitaria (¿¿¿¿) is the official scientific journal of the Sociedad Española de Salud Publica y Administración Sanitaria (Spanish Society of Public Health and Health Administration) (SESPAS).

Gaceta Sanitaria accepts and publishes articles in Spanish and English. It is an open access journal. All of its articles are freely available without charge and distributed under the Creative Commons Attribution-NonCommercial- NoDerivatives 4.0 International licence.

Call for papers: Special Issue on Health Economics

Convocatoria abierta y permanente para incorporar Editores/as asociados/as al Comité Editorial de Gaceta Sanitaria

Call for papers: Special Issue on Health Economics

Open and permanent call to incorporate Associate Editors to the Editorial Committee of Gaceta Sanitaria

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Capítulo 1. Mejorando la información y el conocimiento para las intervenciones sobre la salud

El marketing como herramienta para incrementar la eficacia de los planes de salud pública. Informe SESPAS 2008

Marketing as a tool to increase the effectiveness of public health plans

Asunción Beerli-Palacioa,

Corresponding author

abeerli@dede.ulpgc.es

Correspondencia: Asunción Beerli-Palacio. Universidad de Las Palmas de Gran Canaria.

, Josefa D. Martín-Santanaa, Miquel Portab

a Universidad de Las Palmas de Gran Canaria, Las Palmas, España

b Instituto Municipal de Investigación Médica de Barcelona, Universidad Autónoma de Barcelona y CIBER en Epidemiología y Salud Pública, Barcelona, España

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Article information

ISSN: 02139111
Original language: Spanish

DOI:10.1016/S0213-9111(08)76072-2

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