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Los sistemas de autorregulación como mecanismos de control de la publicidad de tabaco: evaluación mediante análisis empírico
Self-regulation systems to control tobacco advertising. An empirical analysis
Marta Martína,
Corresponding author
marta.martin@ua.es

Correspondencia: Profesora de Deontología Publicitaria. Área de Comunicación Audiovisual y Publicidad. Edificio de Ciencias Sociales. Despacho 45. Campus de San Vicente del Raspeig. Universidad de Alicante. Alicante. España.
, M. del Carmen Quilesa, Carmen Lópezb
a Área de Comunicación Audiovisual y Publicidad. Universidad de Alicante. Alicante
b Área de Psicología Social. Universidad de Alicante. Alicante. España
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ISSN: 02139111
Original language: Spanish
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