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        "resumen" => "<span class="elsevierStyleSectionTitle">Objetivos</span><p class="elsevierStyleSimplePara elsevierViewall">Describir las caracter&#237;sticas de la publicidad en las revistas m&#233;dicas espa&#241;olas y analizar el mensaje publicitario en los anuncios de f&#225;rmacos&#46;</p> <span class="elsevierStyleSectionTitle">M&#233;todos</span><p class="elsevierStyleSimplePara elsevierViewall">Se revisaron 6 n&#250;meros del a&#241;o 2001 de 4 revistas m&#233;dicas espa&#241;olas&#58; <span class="elsevierStyleItalic">Atenci&#243;n Primaria&#44; Anales Espa&#241;oles de Pediatr&#237;a&#44; Medicina Cl&#237;nica y Gaceta Sanitaria</span>&#44; para identificar el n&#250;mero de anuncios y sus caracter&#237;sticas&#46; El mensaje publicitario se analiz&#243; evaluando 5 &#225;reas&#58; objetivo de la comunicaci&#243;n&#44; argumento de venta&#44; tratamiento de la comunicaci&#243;n&#44; texto e imagen empleados&#46;</p> <span class="elsevierStyleSectionTitle">Resultados</span><p class="elsevierStyleSimplePara elsevierViewall">Se encontraron 609 anuncios&#44; y los anuncios de f&#225;rmacos fueron los m&#225;s numerosos &#40;69&#44;9&#37;&#41;&#46; La presi&#243;n publicitaria fue mayor en <span class="elsevierStyleItalic">Atenci&#243;n Primaria</span> &#40;36&#37;&#41; seguida de <span class="elsevierStyleItalic">Anales Espa&#241;oles de Pediatr&#237;a</span> &#40;22&#37;&#41;&#44; <span class="elsevierStyleItalic">Medicina Cl&#237;nica</span> &#40;12&#37;&#41; y <span class="elsevierStyleItalic">Gaceta Sanitaria</span> &#40;4&#37;&#41;&#46; En los 195 anuncios de f&#225;rmacos analizados el objetivo del mensaje publicitario fue mayoritariamente el recuerdo o presentaci&#243;n de un producto ya existente &#40;70&#44;8&#37;&#41;&#44; el argumento de venta era racional en un 86&#44;5&#37;&#44; el tratamiento de la comunicaci&#243;n fue publicitario &#40;72&#44;6&#37;&#41;&#44; presentaban un titular el 82&#44;4&#37; y eslogan el 50&#44;8&#37;&#59; utilizaban una fotograf&#237;a el 74&#44;7&#37; y el objetivo de la imagen fue presentar el producto &#40;48&#44;7&#37;&#41;&#44; prometer un beneficio &#40;45&#44;1&#37;&#41; o argumentar sus cualidades &#40;31&#44;1&#37;&#41;&#46;</p> <span class="elsevierStyleSectionTitle">Conclusiones</span><p class="elsevierStyleSimplePara elsevierViewall">En las revistas dirigidas a m&#233;dicos prescriptores&#44; la presi&#243;n publicitaria es mayor e intercalan publicidad en los art&#237;culos&#46; La publicidad de f&#225;rmacos es sobre productos ya existentes y utiliza argumentos racionales con un tratamiento de la comunicaci&#243;n publicitario&#46;</p>"
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        "titulo" => "Abstract"
        "resumen" => "<span class="elsevierStyleSectionTitle">Objective</span><p class="elsevierStyleSimplePara elsevierViewall">To describe the characteristics of advertising in Spanish medical journals and to analyze the advertising message in drug advertisements&#46;</p> <span class="elsevierStyleSectionTitle">Methods</span><p class="elsevierStyleSimplePara elsevierViewall">Six issues of 4 Spanish medical journals published in 2001 were reviewed to identify the number of advertisements and their characteristics&#46; The journals selected were <span class="elsevierStyleItalic">Atenci&#243;n Primaria&#44; Anales Espa&#241;oles de Pediatr&#237;a&#44; Medicina Cl&#237;nica and Gaceta Sanitaria</span>&#46; The advertising message was analyzed by evaluating 5 factors&#58; communication aim&#44; sales argument&#44; communication treatment&#44; and use of text and image&#46;</p> <span class="elsevierStyleSectionTitle">Results</span><p class="elsevierStyleSimplePara elsevierViewall">609 advertisements were found&#46; Drug advertisements were the most numerous &#40;69&#46;9&#37;&#41;&#46; Advertising pressure was highest in <span class="elsevierStyleItalic">Atenci&#243;n Primaria</span> &#40;36&#37;&#41;&#44; followed by <span class="elsevierStyleItalic">Anales Espa&#241;oles de Pediatr&#237;a</span> &#40;22&#37;&#41;&#44; <span class="elsevierStyleItalic">Medicina Cl&#237;nica</span> &#40;12&#37;&#41; and <span class="elsevierStyleItalic">Gaceta Sanitaria</span> &#40;4&#37;&#41;&#46; Of the 195 drug advertisements analyzed&#44; the aim of the advertising message was mostly to present or remind readers of an existing product &#40;70&#46;8&#37;&#41;&#46; The sales argument was rational in 86&#46;5&#37;&#46; The communication treatment was advertising in 72&#46;6&#37;&#46; The text of the advertisement contained a headline in 82&#46;4&#37; or a slogan in 50&#46;8&#37;&#46; The advertisement image was a photograph in 74&#46;7&#37; and the aim of the image was to present the product &#40;48&#46;7&#37;&#41;&#44; to promise a benefit &#40;45&#46;1&#37;&#41;&#44; orto argue its qualities &#40;31&#46;1&#37;&#41;&#46;</p> <span class="elsevierStyleSectionTitle">Conclusions</span><p class="elsevierStyleSimplePara elsevierViewall">In the journals aimed at prescribing physicians advertising pressure was higher and advertisements were intercalated in article text&#46; Advertising concerned already existing products&#44; used rational arguments&#44; and the communication treatment was advertising&#46;</p>"
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                      "titulo" => "Pharmaceutical advertising revenue and physician organizations&#58; how much is too much&#63;"
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                          "etal" => false
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                            0 => "P&#46;A&#46; Glassman"
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                            2 => "T&#46; Nakamura"
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                        "tituloSerie" => "West J Med"
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                      "titulo" => "Accuracy of pharmaceutical advertisements in medical journals"
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                            0 => "P&#46; Villanueva"
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                      "titulo" => "El proceso de creaci&#243;n publicitaria&#44; concepci&#243;n y realizaci&#243;n de los mensajes"
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Originales
El mensaje publicitario de los anuncios de fármacos en las revistas médicas españolas
Eusebi J. Castaño Rieraa,
Autor para correspondencia
ecastanyo@dgpif.caib.es

Correspondencia: Eusebi J. Castaño Riera. San Bartomeu, 8. 07110 Bunyola. illes Balears. España.
, David Oterino de la Fuenteb, Rosa M. Rodríguez Rodrígueza
a Fundación Instituto de Investigación en Servicios de Salud, Illes Balears, España
b Fundación Instituto de Investigación en Servicios de Salud, Asturias, España
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        "resumen" => "<span class="elsevierStyleSectionTitle">Objetivos</span><p class="elsevierStyleSimplePara elsevierViewall">Describir las caracter&#237;sticas de la publicidad en las revistas m&#233;dicas espa&#241;olas y analizar el mensaje publicitario en los anuncios de f&#225;rmacos&#46;</p> <span class="elsevierStyleSectionTitle">M&#233;todos</span><p class="elsevierStyleSimplePara elsevierViewall">Se revisaron 6 n&#250;meros del a&#241;o 2001 de 4 revistas m&#233;dicas espa&#241;olas&#58; <span class="elsevierStyleItalic">Atenci&#243;n Primaria&#44; Anales Espa&#241;oles de Pediatr&#237;a&#44; Medicina Cl&#237;nica y Gaceta Sanitaria</span>&#44; para identificar el n&#250;mero de anuncios y sus caracter&#237;sticas&#46; El mensaje publicitario se analiz&#243; evaluando 5 &#225;reas&#58; objetivo de la comunicaci&#243;n&#44; argumento de venta&#44; tratamiento de la comunicaci&#243;n&#44; texto e imagen empleados&#46;</p> <span class="elsevierStyleSectionTitle">Resultados</span><p class="elsevierStyleSimplePara elsevierViewall">Se encontraron 609 anuncios&#44; y los anuncios de f&#225;rmacos fueron los m&#225;s numerosos &#40;69&#44;9&#37;&#41;&#46; La presi&#243;n publicitaria fue mayor en <span class="elsevierStyleItalic">Atenci&#243;n Primaria</span> &#40;36&#37;&#41; seguida de <span class="elsevierStyleItalic">Anales Espa&#241;oles de Pediatr&#237;a</span> &#40;22&#37;&#41;&#44; <span class="elsevierStyleItalic">Medicina Cl&#237;nica</span> &#40;12&#37;&#41; y <span class="elsevierStyleItalic">Gaceta Sanitaria</span> &#40;4&#37;&#41;&#46; En los 195 anuncios de f&#225;rmacos analizados el objetivo del mensaje publicitario fue mayoritariamente el recuerdo o presentaci&#243;n de un producto ya existente &#40;70&#44;8&#37;&#41;&#44; el argumento de venta era racional en un 86&#44;5&#37;&#44; el tratamiento de la comunicaci&#243;n fue publicitario &#40;72&#44;6&#37;&#41;&#44; presentaban un titular el 82&#44;4&#37; y eslogan el 50&#44;8&#37;&#59; utilizaban una fotograf&#237;a el 74&#44;7&#37; y el objetivo de la imagen fue presentar el producto &#40;48&#44;7&#37;&#41;&#44; prometer un beneficio &#40;45&#44;1&#37;&#41; o argumentar sus cualidades &#40;31&#44;1&#37;&#41;&#46;</p> <span class="elsevierStyleSectionTitle">Conclusiones</span><p class="elsevierStyleSimplePara elsevierViewall">En las revistas dirigidas a m&#233;dicos prescriptores&#44; la presi&#243;n publicitaria es mayor e intercalan publicidad en los art&#237;culos&#46; La publicidad de f&#225;rmacos es sobre productos ya existentes y utiliza argumentos racionales con un tratamiento de la comunicaci&#243;n publicitario&#46;</p>"
      ]
      "en" => array:2 [
        "titulo" => "Abstract"
        "resumen" => "<span class="elsevierStyleSectionTitle">Objective</span><p class="elsevierStyleSimplePara elsevierViewall">To describe the characteristics of advertising in Spanish medical journals and to analyze the advertising message in drug advertisements&#46;</p> <span class="elsevierStyleSectionTitle">Methods</span><p class="elsevierStyleSimplePara elsevierViewall">Six issues of 4 Spanish medical journals published in 2001 were reviewed to identify the number of advertisements and their characteristics&#46; The journals selected were <span class="elsevierStyleItalic">Atenci&#243;n Primaria&#44; Anales Espa&#241;oles de Pediatr&#237;a&#44; Medicina Cl&#237;nica and Gaceta Sanitaria</span>&#46; The advertising message was analyzed by evaluating 5 factors&#58; communication aim&#44; sales argument&#44; communication treatment&#44; and use of text and image&#46;</p> <span class="elsevierStyleSectionTitle">Results</span><p class="elsevierStyleSimplePara elsevierViewall">609 advertisements were found&#46; Drug advertisements were the most numerous &#40;69&#46;9&#37;&#41;&#46; Advertising pressure was highest in <span class="elsevierStyleItalic">Atenci&#243;n Primaria</span> &#40;36&#37;&#41;&#44; followed by <span class="elsevierStyleItalic">Anales Espa&#241;oles de Pediatr&#237;a</span> &#40;22&#37;&#41;&#44; <span class="elsevierStyleItalic">Medicina Cl&#237;nica</span> &#40;12&#37;&#41; and <span class="elsevierStyleItalic">Gaceta Sanitaria</span> &#40;4&#37;&#41;&#46; Of the 195 drug advertisements analyzed&#44; the aim of the advertising message was mostly to present or remind readers of an existing product &#40;70&#46;8&#37;&#41;&#46; The sales argument was rational in 86&#46;5&#37;&#46; The communication treatment was advertising in 72&#46;6&#37;&#46; The text of the advertisement contained a headline in 82&#46;4&#37; or a slogan in 50&#46;8&#37;&#46; The advertisement image was a photograph in 74&#46;7&#37; and the aim of the image was to present the product &#40;48&#46;7&#37;&#41;&#44; to promise a benefit &#40;45&#46;1&#37;&#41;&#44; orto argue its qualities &#40;31&#46;1&#37;&#41;&#46;</p> <span class="elsevierStyleSectionTitle">Conclusions</span><p class="elsevierStyleSimplePara elsevierViewall">In the journals aimed at prescribing physicians advertising pressure was higher and advertisements were intercalated in article text&#46; Advertising concerned already existing products&#44; used rational arguments&#44; and the communication treatment was advertising&#46;</p>"
      ]
    ]
    "bibliografia" => array:2 [
      "titulo" => "Bibliograf&#237;a"
      "seccion" => array:1 [
        0 => array:1 [
          "bibliografiaReferencia" => array:16 [
            0 => array:3 [
              "identificador" => "bib1"
              "etiqueta" => "1&#46;"
              "referencia" => array:1 [
                0 => array:2 [
                  "contribucion" => array:1 [
                    0 => array:2 [
                      "titulo" => "The role and value of pharmaceutical marketing"
                      "autores" => array:1 [
                        0 => array:2 [
                          "etal" => false
                          "autores" => array:1 [
                            0 => "R&#46; Levy"
                          ]
                        ]
                      ]
                    ]
                  ]
                  "host" => array:1 [
                    0 => array:1 [
                      "Revista" => array:6 [
                        "tituloSerie" => "Arch Fam Med"
                        "fecha" => "1994"
                        "volumen" => "3"
                        "paginaInicial" => "327"
                        "paginaFinal" => "332"
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                          0 => array:2 [
                            "url" => "https://www.ncbi.nlm.nih.gov/pubmed/8012620"
                            "web" => "Medline"
                          ]
                        ]
                      ]
                    ]
                  ]
                ]
              ]
            ]
            1 => array:3 [
              "identificador" => "bib2"
              "etiqueta" => "2&#46;"
              "referencia" => array:1 [
                0 => array:2 [
                  "contribucion" => array:1 [
                    0 => array:2 [
                      "titulo" => "Sobre la publicidad de medicamentos"
                      "autores" => array:1 [
                        0 => array:2 [
                          "etal" => false
                          "autores" => array:2 [
                            0 => "O&#46; G&#243;mez Mart&#237;n"
                            1 => "E&#46; Cruz Martos"
                          ]
                        ]
                      ]
                    ]
                  ]
                  "host" => array:1 [
                    0 => array:1 [
                      "Revista" => array:5 [
                        "tituloSerie" => "Aten Primaria"
                        "fecha" => "1995"
                        "volumen" => "16"
                        "paginaInicial" => "510"
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                            "url" => "https://www.ncbi.nlm.nih.gov/pubmed/8527637"
                            "web" => "Medline"
                          ]
                        ]
                      ]
                    ]
                  ]
                ]
              ]
            ]
            2 => array:3 [
              "identificador" => "bib3"
              "etiqueta" => "3&#46;"
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                0 => array:2 [
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                      "autores" => array:1 [
                        0 => array:2 [
                          "etal" => false
                          "autores" => array:1 [
                            0 => "J&#46; Cam&#237;"
                          ]
                        ]
                      ]
                    ]
                  ]
                  "host" => array:1 [
                    0 => array:1 [
                      "Revista" => array:6 [
                        "tituloSerie" => "Gac Sanit"
                        "fecha" => "1995"
                        "volumen" => "9"
                        "paginaInicial" => "273"
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                        "link" => array:1 [
                          0 => array:2 [
                            "url" => "https://www.ncbi.nlm.nih.gov/pubmed/8582799"
                            "web" => "Medline"
                          ]
                        ]
                      ]
                    ]
                  ]
                ]
              ]
            ]
            3 => array:3 [
              "identificador" => "bib4"
              "etiqueta" => "4&#46;"
              "referencia" => array:1 [
                0 => array:2 [
                  "contribucion" => array:1 [
                    0 => array:2 [
                      "titulo" => "Pharmaceutical advertising revenue and physician organizations&#58; how much is too much&#63;"
                      "autores" => array:1 [
                        0 => array:2 [
                          "etal" => false
                          "autores" => array:3 [
                            0 => "P&#46;A&#46; Glassman"
                            1 => "J&#46; Hunter-Hayes"
                            2 => "T&#46; Nakamura"
                          ]
                        ]
                      ]
                    ]
                  ]
                  "host" => array:1 [
                    0 => array:1 [
                      "Revista" => array:6 [
                        "tituloSerie" => "West J Med"
                        "fecha" => "1999"
                        "volumen" => "171"
                        "paginaInicial" => "234"
                        "paginaFinal" => "238"
                        "link" => array:1 [
                          0 => array:2 [
                            "url" => "https://www.ncbi.nlm.nih.gov/pubmed/10578674"
                            "web" => "Medline"
                          ]
                        ]
                      ]
                    ]
                  ]
                ]
              ]
            ]
            4 => array:3 [
              "identificador" => "bib5"
              "etiqueta" => "5&#46;"
              "referencia" => array:1 [
                0 => array:2 [
                  "contribucion" => array:1 [
                    0 => array:2 [
                      "titulo" => "Evidence-based advertising&#63; A survey of major journals"
                      "autores" => array:1 [
                        0 => array:2 [
                          "etal" => false
                          "autores" => array:1 [
                            0 => "D&#46;R&#46; Gutknecht"
                          ]
                        ]
                      ]
                    ]
                  ]
                  "host" => array:1 [
                    0 => array:1 [
                      "Revista" => array:6 [
                        "tituloSerie" => "J Am Board Fam Pract"
                        "fecha" => "2001"
                        "volumen" => "14"
                        "paginaInicial" => "197"
                        "paginaFinal" => "200"
                        "link" => array:1 [
                          0 => array:2 [
                            "url" => "https://www.ncbi.nlm.nih.gov/pubmed/11355052"
                            "web" => "Medline"
                          ]
                        ]
                      ]
                    ]
                  ]
                ]
              ]
            ]
            5 => array:3 [
              "identificador" => "bib6"
              "etiqueta" => "6&#46;"
              "referencia" => array:1 [
                0 => array:2 [
                  "contribucion" => array:1 [
                    0 => array:2 [
                      "titulo" => "Accuracy of pharmaceutical advertisements in medical journals"
                      "autores" => array:1 [
                        0 => array:2 [
                          "etal" => false
                          "autores" => array:4 [
                            0 => "P&#46; Villanueva"
                            1 => "S&#46; Peir&#243;"
                            2 => "J&#46; Librero"
                            3 => "I&#46; Pereir&#243;"
                          ]
                        ]
                      ]
                    ]
                  ]
                  "host" => array:1 [
                    0 => array:2 [
                      "doi" => "10.1016/S0140-6736(03)12118-6"
                      "Revista" => array:6 [
                        "tituloSerie" => "Lancet"
                        "fecha" => "2003"
                        "volumen" => "361"
                        "paginaInicial" => "27"
                        "paginaFinal" => "32"
                        "link" => array:1 [
                          0 => array:2 [
                            "url" => "https://www.ncbi.nlm.nih.gov/pubmed/12517463"
                            "web" => "Medline"
                          ]
                        ]
                      ]
                    ]
                  ]
                ]
              ]
            ]
            6 => array:3 [
              "identificador" => "bib7"
              "etiqueta" => "7&#46;"
              "referencia" => array:1 [
                0 => array:2 [
                  "contribucion" => array:1 [
                    0 => array:2 [
                      "titulo" => "El proceso de creaci&#243;n publicitaria&#44; concepci&#243;n y realizaci&#243;n de los mensajes"
                      "autores" => array:1 [
                        0 => array:2 [
                          "etal" => false
                          "autores" => array:1 [
                            0 => "H&#46; Joannis"
                          ]
                        ]
                      ]
                    ]
                  ]
                  "host" => array:1 [
                    0 => array:1 [
                      "Libro" => array:3 [
                        "fecha" => "1990"
                        "editorial" => "Deusto"
                        "editorialLocalizacion" => "Bilbao"
                      ]
                    ]
                  ]
                ]
              ]
            ]
            7 => array:3 [
              "identificador" => "bib8"
              "etiqueta" => "8&#46;"
              "referencia" => array:1 [
                0 => array:2 [
                  "contribucion" => array:1 [
                    0 => array:2 [
                      "titulo" => "El libro rojo de la publicidad"
                      "autores" => array:1 [
                        0 => array:2 [
                          "etal" => false
                          "autores" => array:1 [
                            0 => "L&#46; Bassat"
                          ]
                        ]
                      ]
                    ]
                  ]
                  "host" => array:1 [
                    0 => array:1 [
                      "Libro" => array:3 [
                        "fecha" => "1993"
                        "editorial" => "Espasa"
                        "editorialLocalizacion" => "Barcelona"
                      ]
                    ]
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                ]
              ]
            ]
            8 => array:3 [
              "identificador" => "bib9"
              "etiqueta" => "9&#46;"
              "referencia" => array:1 [
                0 => array:2 [
                  "contribucion" => array:1 [
                    0 => array:2 [
                      "titulo" => "Principios de la teor&#237;a general de la imagen"
                      "autores" => array:1 [
                        0 => array:2 [
                          "etal" => false
                          "autores" => array:2 [
                            0 => "J&#46; Villafa&#241;e"
                            1 => "N&#46; M&#237;nguez"
                          ]
                        ]
                      ]
                    ]
                  ]
                  "host" => array:1 [
                    0 => array:1 [
                      "Libro" => array:3 [
                        "fecha" => "1996"
                        "editorial" => "Pir&#225;mide"
                        "editorialLocalizacion" => "Madrid"
                      ]
                    ]
                  ]
                ]
              ]
            ]
            9 => array:3 [
              "identificador" => "bib10"
              "etiqueta" => "10&#46;"
              "referencia" => array:1 [
                0 => array:2 [
                  "contribucion" => array:1 [
                    0 => array:2 [
                      "titulo" => "Diccionario de publicidad"
                      "autores" => array:1 [
                        0 => array:2 [
                          "etal" => false
                          "autores" => array:1 [
                            0 => "I&#46; Ochoa"
                          ]
                        ]
                      ]
                    ]
                  ]
                  "host" => array:1 [
                    0 => array:1 [
                      "Libro" => array:3 [
                        "fecha" => "1996"
                        "editorial" => "Acento"
                        "editorialLocalizacion" => "Madrid"
                      ]
                    ]
                  ]
                ]
              ]
            ]
            10 => array:3 [
              "identificador" => "bib11"
              "etiqueta" => "11&#46;"
              "referencia" => array:1 [
                0 => array:2 [
                  "contribucion" => array:1 [
                    0 => array:2 [
                      "titulo" => "Publicidad de medicamentos en las revistas m&#233;dicas"
                      "autores" => array:1 [
                        0 => array:2 [
                          "etal" => false
                          "autores" => array:3 [
                            0 => "R&#46; Madridejos"
                            1 => "C&#46; Cabezas"
                            2 => "F&#46; Flor"
                          ]
                        ]
                      ]
                    ]
                  ]
                  "host" => array:1 [
                    0 => array:1 [
                      "Revista" => array:6 [
                        "tituloSerie" => "Aten Primaria"
                        "fecha" => "1996"
                        "volumen" => "17"
                        "paginaInicial" => "408"
                        "paginaFinal" => "410"
                        "link" => array:1 [
                          0 => array:2 [
                            "url" => "https://www.ncbi.nlm.nih.gov/pubmed/8672646"
                            "web" => "Medline"
                          ]
                        ]
                      ]
                    ]
                  ]
                ]
              ]
            ]
            11 => array:3 [
              "identificador" => "bib12"
              "etiqueta" => "12&#46;"
              "referencia" => array:1 [
                0 => array:2 [
                  "contribucion" => array:1 [
                    0 => array:2 [
                      "titulo" => "Whatalotwegot&#58; the messages in drug advertisements"
                      "autores" => array:1 [
                        0 => array:2 [
                          "etal" => false
                          "autores" => array:2 [
                            0 => "R&#46;E&#46; Ferner"
                            1 => "D&#46;K&#46; Scott"
                          ]
                        ]
                      ]
                    ]
                  ]
                  "host" => array:1 [
                    0 => array:1 [
                      "Revista" => array:6 [
                        "tituloSerie" => "BMJ"
                        "fecha" => "1994"
                        "volumen" => "309"
                        "paginaInicial" => "1734"
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                            "url" => "https://www.ncbi.nlm.nih.gov/pubmed/7820006"
                            "web" => "Medline"
                          ]
                        ]
                      ]
                    ]
                  ]
                ]
              ]
            ]
            12 => array:3 [
              "identificador" => "bib13"
              "etiqueta" => "13&#46;"
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                0 => array:2 [
                  "contribucion" => array:1 [
                    0 => array:2 [
                      "titulo" => "Investigaci&#243;n y publicidad&#46; A prop&#243;sito de las diferencias de efectividad del alendronato seg&#250;n grupos de riesgo"
                      "autores" => array:1 [
                        0 => array:2 [
                          "etal" => false
                          "autores" => array:6 [
                            0 => "S&#46; Peir&#243;"
                            1 => "V&#46; Ort&#250;n Rubio"
                            2 => "R&#46; Meneu"
                            3 => "A&#46; Garc&#237;a-Altes"
                            4 => "M&#46; Ridao"
                            5 => "E&#46; Bernal Delgado"
                          ]
                        ]
                      ]
                    ]
                  ]
                  "host" => array:1 [
                    0 => array:1 [
                      "Revista" => array:6 [
                        "tituloSerie" => "Aten Primaria"
                        "fecha" => "2001"
                        "volumen" => "27"
                        "paginaInicial" => "528"
                        "paginaFinal" => "530"
                        "link" => array:1 [
                          0 => array:2 [
                            "url" => "https://www.ncbi.nlm.nih.gov/pubmed/11334607"
                            "web" => "Medline"
                          ]
                        ]
                      ]
                    ]
                  ]
                ]
              ]
            ]
            13 => array:3 [
              "identificador" => "bib14"
              "etiqueta" => "14&#46;"
              "referencia" => array:1 [
                0 => array:2 [
                  "contribucion" => array:1 [
                    0 => array:2 [
                      "titulo" => "Influence of direct to consumer pharmaceutical advertising and patients&#8217; request on prescribing decisions&#58; two site cross sectional survey"
                      "autores" => array:1 [
                        0 => array:2 [
                          "etal" => true
                          "autores" => array:6 [
                            0 => "B&#46; Mintzes"
                            1 => "M&#46;L&#46; Barer"
                            2 => "R&#46;L&#46; Kravitz"
                            3 => "A&#46; Kazanjian"
                            4 => "K&#46; Basset"
                            5 => "J&#46; Lexchin"
                          ]
                        ]
                      ]
                    ]
                  ]
                  "host" => array:1 [
                    0 => array:1 [
                      "Revista" => array:6 [
                        "tituloSerie" => "BMJ"
                        "fecha" => "2002"
                        "volumen" => "324"
                        "paginaInicial" => "278"
                        "paginaFinal" => "279"
                        "link" => array:1 [
                          0 => array:2 [
                            "url" => "https://www.ncbi.nlm.nih.gov/pubmed/11823361"
                            "web" => "Medline"
                          ]
                        ]
                      ]
                    ]
                  ]
                ]
              ]
            ]
            14 => array:3 [
              "identificador" => "bib15"
              "etiqueta" => "15&#46;"
              "referencia" => array:1 [
                0 => array:1 [
                  "referenciaCompleta" => "RD 1416&#47;1994&#44; de 25 de junio&#44; por el que se regula la publicidad de los medicamentos de uso humano Bolet&#237;n Oficial del Estado&#44; n&#46;&#176; 180&#44; de 29 de julio de 1994&#46;"
                ]
              ]
            ]
            15 => array:3 [
              "identificador" => "bib16"
              "etiqueta" => "16&#46;"
              "referencia" => array:1 [
                0 => array:2 [
                  "contribucion" => array:1 [
                    0 => array:2 [
                      "titulo" => "Economic messages in prescription drug advertisements in medical journals"
                      "autores" => array:1 [
                        0 => array:2 [
                          "etal" => false
                          "autores" => array:5 [
                            0 => "P&#46;J&#46; Neumann"
                            1 => "K&#46;Z&#46; Bambauer"
                            2 => "V&#46; Ramakrishnan"
                            3 => "K&#46;A&#46; Stewart"
                            4 => "C&#46;M&#46; Bel"
                          ]
                        ]
                      ]
                    ]
                  ]
                  "host" => array:1 [
                    0 => array:2 [
                      "doi" => "10.1097/01.MLR.0000024992.89070.F7"
                      "Revista" => array:6 [
                        "tituloSerie" => "Med Care"
                        "fecha" => "2002"
                        "volumen" => "40"
                        "paginaInicial" => "840"
                        "paginaFinal" => "845"
                        "link" => array:1 [
                          0 => array:2 [
                            "url" => "https://www.ncbi.nlm.nih.gov/pubmed/12218774"
                            "web" => "Medline"
                          ]
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                      ]
                    ]
                  ]
                ]
              ]
            ]
          ]
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Información del artículo
ISSN: 02139111
Idioma original: Español
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Idiomas
Gaceta Sanitaria
es en

¿Es usted profesional sanitario apto para prescribir o dispensar medicamentos?

Are you a health professional able to prescribe or dispense drugs?