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        "titulo" => "Tobacco advertising and printed mass media in Spain&#58; a fatal attraction"
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        "titulo" => "Resumen"
        "resumen" => "<span class="elsevierStyleSectionTitle">Objetivo</span><p class="elsevierStyleSimplePara elsevierViewall">La publicidad del tabaco es un poderoso est&#237;mulo para iniciar su consumo&#46; Se analiz&#243; dicha publicidad en medios escritos en Espa&#241;a durante el per&#237;odo 2002-2005&#46;</p> <span class="elsevierStyleSectionTitle">M&#233;todos</span><p class="elsevierStyleSimplePara elsevierViewall">Estudio transversal anual de anuncios insertados en los 41 medios escritos de mayor difusi&#243;n &#40;cerca de 10 millones de lectores&#41;&#46;</p> <span class="elsevierStyleSectionTitle">Resultados</span><p class="elsevierStyleSimplePara elsevierViewall">En dicho per&#237;odo un 37&#37; de medios insertaron publicidad sobre el tabaco &#40;lectores medios&#44; 4&#44;35 millones&#41;&#46; S&#243;lo un 4&#37; de los medios incluyeron campa&#241;as antidroga &#40;lectores medios&#44; 0&#44;27 millones&#41;&#46; La publicidad del tabaco se increment&#243; tanto globalmente &#40;del 2&#44;0 al 4&#44;7&#37;&#41; como en medios que la consintieron &#40;del 4&#44;3 al 8&#44;0&#37;&#41;&#46; Ello significa que 4 de cada 10 lectores totales y 1 de cada 8 espa&#241;oles &#62; 15 a&#241;os recibieron tal impacto publicitario&#46; En el 56&#37; de los anuncios se incluyeron j&#243;venes&#46;</p> <span class="elsevierStyleSectionTitle">Conclusiones</span><p class="elsevierStyleSimplePara elsevierViewall">La publicidad del tabaco es alta en los medios escritos y est&#225; dirigida preferentemente a j&#243;venes&#46;</p>"
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        "titulo" => "Abstract"
        "resumen" => "<span class="elsevierStyleSectionTitle">Objective</span><p class="elsevierStyleSimplePara elsevierViewall">Tobacco advertising is a powerful factor in encouraging smoking initiation&#46; We analyzed tobacco advertising in written mass media in Spain between 2002 and 2005&#46;</p> <span class="elsevierStyleSectionTitle">Methods</span><p class="elsevierStyleSimplePara elsevierViewall">We performed an annual cross-sectional study of advertisements in the 41 most widely disseminated written mass media &#40;nearly 10 million readers&#41;&#46;</p> <span class="elsevierStyleSectionTitle">Results</span><p class="elsevierStyleSimplePara elsevierViewall">In the period studied&#44; 37&#37; of the media included tobacco advertising &#40;an average of 4&#46;35 million readers&#41;&#46; Only 4&#37; of the media included anti-drug campaigns &#40;an average of 0&#46;27 million readers&#41;&#46; Tobacco advertising increased from 2&#46;0 to 4&#46;7&#37; &#40;overall&#41; and from 4&#46;3 to 8&#46;0&#37; &#40;in media allowing tobacco advertising&#41;&#46; Four out of every 10 readers and one out of eight Spaniards aged 15 years or older were exposed to tobacco advertising&#46; Fifty-six percent of advertisements included young people&#46;</p> <span class="elsevierStyleSectionTitle">Conclusions</span><p class="elsevierStyleSimplePara elsevierViewall">Tobacco advertising remains prominent in written mass media in Spain and was mainly directed at young people&#46;</p>"
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                  "referenciaCompleta" => "Global Youth Tobacco Survey Collaborative Group&#46; Differences in worldwide tobacco use by gender&#58; findings from the Global Youth Tobacco Survey&#46; J School Health&#46; 2003&#59;73&#58;207-15 &#91;citado 11&#47;10&#47;2004&#93;&#46; Disponible en <a class="elsevierStyleInterRef" href="http://www.cdc.gov/tobacco/global/gyts/globaluse.pdf">http&#58;&#47;&#47;www&#46;cdc&#46;gov&#47;tobacco&#47;global&#47;gyts&#47;globaluse&#46;pdf</a>"
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                      "titulo" => "The Master Settlement Agreement with the tobacco industry and cigarrette advertising in magazines"
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                        0 => array:2 [
                          "etal" => false
                          "autores" => array:2 [
                            0 => "C&#46; King III"
                            1 => "M&#46; Siegel"
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                    0 => array:2 [
                      "doi" => "10.1056/NEJMsa003149"
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                        "tituloSerie" => "N Engl J Med"
                        "fecha" => "2001"
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              "etiqueta" => "4&#46;"
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                            0 => "F&#46;J&#46; De Castro"
                            1 => "M&#46;A&#46; Hern&#225;ndez-Mezquita"
                            2 => "J&#46;P&#46; Rivas"
                            3 => "M&#46;T&#46; Gonz&#225;lez"
                            4 => "M&#46;J&#46; Puerto"
                            5 => "M&#46;T&#46; Adeva"
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                      "titulo" => "La prevalencia del tabaquismo en Espa&#241;a"
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                      "titulo" => "Condicionantes del consumo de tabaco en Espa&#241;a"
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                            0 => "T&#46; Salvador-Llivina"
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                      "titulo" => "Pro-tobacco editorial content of young men&#39;s magazines rises by 70&#37; between 1991 and 2000"
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                    0 => array:1 [
                      "Revista" => array:5 [
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                        "fecha" => "2003"
                        "volumen" => "326"
                        "paginaInicial" => "182"
                        "link" => array:1 [
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                            "url" => "https://www.ncbi.nlm.nih.gov/pubmed/12543829"
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                  "referenciaCompleta" => "Tabaco y publicidad en Espa&#241;a&#46; Atenci&#243;n 2004 &#40;Bolet&#237;n del Comit&#233; Nacional de Prevenci&#243;n del tabaquismo&#44; CNPT&#41; &#91;citado 12&#47;10&#47;2004&#93;&#46; Disponible en&#58; <a class="elsevierStyleInterRef" href="http://www.cnpt.es/fr_recursos.html">http&#58;&#47;&#47;www&#46;cnpt&#46;es&#47;fr&#95;recursos&#46;html</a>"
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                    0 => array:2 [
                      "titulo" => "Los documentos internos de la industria tabaquera y la prevenci&#243;n del tabaco en Espa&#241;a"
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                        0 => array:2 [
                          "etal" => false
                          "autores" => array:5 [
                            0 => "F&#46; Soto-Mas"
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                            2 => "L&#46; Granero"
                            3 => "H&#46; Jacobson"
                            4 => "H&#46; Balc&#225;zar"
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                    0 => array:1 [
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                        "tituloSerie" => "Gac Sanit"
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                      "titulo" => "&#191;Qui&#233;n se opone a la prevenci&#243;n&#63; Los actores protabaco en Espa&#241;a"
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                      "titulo" => "Los sistemas de autorregulaci&#243;n como mecanismos de control de la publicidad del tabaco&#58; evaluaci&#243;n mediante an&#225;lisis emp&#237;rico"
                      "autores" => array:1 [
                        0 => array:2 [
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                            0 => "M&#46; Mart&#237;n"
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                            2 => "C&#46; L&#243;pez"
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Originales breves
Tabaco y medios de comunicación escritos en España: una atracción fatal
Tobacco advertising and printed mass media in Spain: a fatal attraction
Julio Montes
Autor para correspondencia
julio.montes.santiago@sergas.es

Correspondencia: Dr. Julio Montes. Servicio de Medicina Interna. Hospital Meixoeiro-CHUVI. 36200 Vigo. Pontevedra. España.
, María L. Álvarez
Servicio de Medicina Interna, Hospital Meixoeiro-Complejo Hospitalario Universitario, Vigo, Pontevedra, España
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Información del artículo
ISSN: 02139111
Idioma original: Español
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