Los sistemas de autorregulación como mecanismos de control de la publicidad de tabaco: evaluación mediante análisis empírico
Self-regulation systems to control tobacco advertising. An empirical analysis
Marta Martína,
, M. del Carmen Quilesa, Carmen Lópezb
Corresponding author
marta.martin@ua.es
Correspondencia: Profesora de Deontología Publicitaria. Área de Comunicación Audiovisual y Publicidad. Edificio de Ciencias Sociales. Despacho 45. Campus de San Vicente del Raspeig. Universidad de Alicante. Alicante. España.
Correspondencia: Profesora de Deontología Publicitaria. Área de Comunicación Audiovisual y Publicidad. Edificio de Ciencias Sociales. Despacho 45. Campus de San Vicente del Raspeig. Universidad de Alicante. Alicante. España.
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